April 26 is World IP Day.
Every year MPA Asia Pacific works alongside local stakeholders to organize outreach events during World IP Day to foster greater interaction among creative communities, various government agencies and students from all levels. This year, we will roll out a digital campaign featuring a short animation (as attached) that illustrates how audiences, by paying for their entertainment through legitimate channels, help fund the development of new ideas, and in turn, the production of original films and television shows for their enjoyment.
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